Romanians are increasingly turning to professionals for services related to their health and wellbeing. In the first nine months of the year, the number of requests in this category increased by 64% compared with the same period in 2025, according to data from HomeRun.ro, one of Romania’s leading online platforms for local services.
Massage is one of the most dynamic services, with demand more than doubling compared with last year (+105%). Therapeutic massage recorded the strongest growth, with requests increasing by 464%, while demand for at-home massage rose by 67%.
Romanians pay an average of RON 215 per session for an at-home massage and RON 208 for a therapeutic massage. For at-home services, nearly 6 in 10 requests are for therapeutic massage, followed by anti-cellulite massage (15%) and lymphatic drainage massage (13%). Muscle contractures are the most frequently mentioned issue among those specifically requesting therapeutic massage (28%), followed by chronic pain (11%) and herniated discs (10%).
Body toning overtakes weight loss as the main fitness goal
Demand for personal trainers remained stable compared with last year, but Romanians’ fitness goals have changed. Body toning has become the main motivation, mentioned in 31% of requests, compared with 23% in 2025. At the same time, the share of those seeking a personal trainer to lose weight decreased from 42% to 30%, while interest in building muscle increased from 25% to 30%.
A personal training programme costs an average of RON 672, depending on the number of sessions and individual goals, while 88% of clients prefer to train at the instructor’s location.
Nearly two-thirds of those looking for a nutritionist want to lose or manage their weight
Demand for nutritionists remained stable in 2026. An analysis of the needs described by users shows that weight loss or weight management is mentioned in 62% of requests, while 23% requested a diet, meal plan or nutrition programme, and 16% sought nutritional guidance in connection with a medical condition or a specific health situation.
The cost of nutrition services ranges from RON 150 to RON 700, depending on the type and complexity of the programme.
Interest picks up after the summer holidays
Contrary to the idea that the beginning of the year sees the highest concentration of resolutions related to a healthier lifestyle, HomeRun data shows demand accelerating towards the end of the summer.
September accounted for the highest share of requests recorded in the first nine months of the year (14.5%), followed by August (13.4%).
Bucharest accounts for almost half of demand, with 49.4% of requests, followed by Ilfov (17.1%), Constanța (6.3%), Timiș (5.4%), Brașov (4.9%) and Cluj (4.7%).
HomeRun – one of Romania’s leading service platforms:
HomeRun is one of Romania’s leading digital platforms for local services. Part of the international Homerun Technology Inc. network, HomeRun connects Romanians with trusted professionals across thousands of fields, from renovations and cleaning to tutoring and private lessons. Operating in 14 countries under the Armut, ProntoPro and HomeRun brands, the company is present in markets including Italy, Turkey, the United Kingdom, Germany, Spain and France.
With a network of 1.9 million professionals and more than 26,000 types of services, the platform has already helped over 22 million users find the right professional for their needs. Designed to be intuitive and customer-focused, HomeRun gives users the freedom to choose the right professional and aims to become the regional leader across EMEA.
