From “I need to take care of my health” to “I want to know”: iMed, the new digital platform launched by MedLife, turns prevention from an obligation into curiosity and engagement
After three decades of building the country’s most extensive private healthcare infrastructure, MedLife, a market leader and medical technology company, is accelerating the development of its strategic projects in the field of personalized medicine and announcing the launch of iMed, a new advanced interface, available within the MedLife app.
The launch marks a transition from reactive disease management to a proactive, data-driven prevention model. For the first time in the region, a healthcare provider is bringing together technological advances, clinical data and lifestyle information to provide personalized recommendations based on each patient’s individual biological profile.
A unique digital ecosystem for every patient, available directly on their phone
The new iMed interface functions as a dedicated extension focused on prevention and proactive health management. It does not replace the existing MedLife app, which is used for appointments and access to healthcare services, but adds a new educational and preventive dimension. Users can activate or deactivate the iMed interface directly from the home screen.
Unlike conventional applications, iMed is the only digital ecosystem in Romania and beyond to simultaneously integrate multiple categories of data: genetic data related to risk predisposition for more than 70 diseases and lifestyle factors; laboratory test results; biometric data collected in real time through connected devices (smartwatches/wearables) — heart rate, steps, sleep quality and heart rate variability (HRV); as well as medical and lifestyle history, including information about family history, symptoms, risk factors and daily habits.
The platform also introduces innovative visual indicators (the iMed Barometer), designed to support education and awareness. These show users where they stand compared with a reference population (e.g., their percentile position in the distribution of symptoms or biometric indicators), encouraging them to regularly update their medical data and follow personalized preventive recommendations.
“For nearly three decades, we have built one of the most complex healthcare infrastructures in Romania, with the relationship between physician and patient always at the center. Today, we are entering a new stage of development, in which we complement this expertise with the power of technology and data. We believe that the future of healthcare is not only about access to medical services when a problem arises, but also about the ability to understand earlier what is happening with each person’s health and to act before disease occurs. Our goal is to transform technological progress into human progress and build a model in which medicine, data and technology work together to help people not only live longer, but live better,” said Mihai Marcu, CEO and Chairman of the Board of Directors of MedLife Group.
A risk assessment model developed entirely in Romania
At the core of the new platform are mathematical models and algorithms developed entirely in-house by MedLife, using its own resources and a multidisciplinary team comprising physicians, geneticists, bioinformaticians, biostatisticians and artificial intelligence experts. Through the Group’s new division — MedLife Science & Innovation — the company has developed its own method for classifying patients according to risk levels for more than 70 disease predispositions.
The role of these models is to transform fragmented information into an integrated, easy-to-understand picture of health. Instead of viewing each piece of information separately, iMed brings the data together and puts it into context, helping users better understand their own bodies and the factors that contribute to maintaining good health.
The complexity of the model developed by MedLife lies in integrating categories of information that are traditionally analyzed separately. Medical and genetic data can be correlated with biometric and lifestyle information collected over time, creating a dynamic health profile that provides a broader perspective on how the body functions and evolves.
“I am proud that, in Romania, a private company is developing solutions that place us at the forefront of preventive medicine in Europe. This simultaneous integration of four distinct types of data — from genomics and blood tests to imaging and biometric information — and, progressively, eight additional types of medical data, from the microbiome to psychometric data, will allow us to build the most comprehensive individual health profile currently available in the region. In practical terms, this approach makes it possible to identify, at an early stage, associations between identified genetic predispositions and real biological indicators or medical history, and this will fundamentally change the way we approach prevention over time. It is an extraordinary opportunity to learn, over time, how to live longer and better,” Mihai Marcu added.
The physician-patient relationship, enhanced by technology
The development of the iMed ecosystem complements traditional medical care without replacing specialist consultations. The recommendations provided by the application are designed to prepare patients for a more focused discussion with their treating physician, while providing the physician with a contextualized clinical picture.
In the next stages, the architecture will be expanded to include additional categories of data, integrating information on the microbiome, personalized nutrition, imaging history, pharmacogenetic testing and psychometric assessments.
By integrating this information, iMed moves beyond the medical record — traditionally associated with a history of illness and interactions with the healthcare system — towards a dynamic health profile focused on health, prevention and proactive engagement. Continuously updated with relevant information about the body and lifestyle, this integrated picture turns health into an ongoing subject of interest, stimulating curiosity, understanding and engagement with one’s own health.
The new iMed interface is available free of charge in the MedLife app to all users, marking a new chapter in the company’s commitment to democratizing access to smart and personalized medicine. To ensure the proper integration of information and personalization of each profile, the application will soon also allow users to upload data that until recently was kept on paper at home or generated by other healthcare providers.